TenDrum Creative Park – Visual Identity Rebranding
十鼓文創園區- 品牌視覺動畫識別
十鼓文創園區- 品牌視覺動畫識別
I joined this project as the Motion Designer, collaborating closely with the brand designer who led the overall visual direction. My role was to translate the new identity system into dynamic elements that could extend the brand into motion.
Ten Drum Creative Park is more than just a cultural space—it is also a percussion group rooted in Taiwanese tradition. With this in mind, I aligned my animation approach with the group’s powerful, bold, and rhythmic musical style, ensuring the motion design not only reflected the new identity but also resonated with the essence of Ten Drum’s performances.
In the second half of the animation, I introduced variations of the brand elements to highlight the diversity and richness of the new identity. This allowed the brand to express itself across multiple touchpoints, from video openers to performance intros and social media content, while remaining cohesive and impactful.
The result was a motion language that captured both the strength of traditional percussion and the imaginative spirit of the rebranded identity, extending Ten Drum’s presence into new, dynamic formats.
Credit
Client: Ten Drum Creative Park 十鼓文創園區
Art Director: Chiao 張巧欣
Design: Chiao 張巧欣
Animation: Hsueh Yafang 薛雅方
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