Egain Intro
This is an intro made for Egain, a Chinese Antique store.
Description
Presenting a short intro animation rich in traditional Chinese culture, my goal was to embody the essence of the brand through symbolic elements.
Bo Gu Shelf (博古架)
Sourse: National Palace Museum
圖片來源：國立故宮博物院典藏精選，紫檀博古圖長方匣。
Sourse: National Palace Museum
圖片來源：國立故宮博物院典藏精選，紫檀博古圖長方匣。
At the start of the animation, a traditional Chinese curio shelf known as the "Bo Gu Shelf" (博古架) takes centre stage. This shelf serves as a storage unit for precious treasures, combining storage concepts with artistic displays—a reflection of the profound cultural significance it holds. In perfect harmony with Egain's brand spirit, which revolves around collecting unique and rare ancient beauties, symbolizing their appreciation for elegant and meaningful artefacts that enrich our daily lives.
To further emphasize the magnificence of Chinese culture and deepen the charm of oriental aesthetics, I adorned the Bo Gu Shelf with bat patterns, a symbol of longevity and happiness when viewing these antiquities.
Completing the visual, the background is the "continuous back pattern" (回字紋), representing unending wealth and honour.
Through this animation, I sought to encapsulate the rich cultural heritage of traditional China, infusing it with the essence of Egain's brand identity.
Thanks for watching!
